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December 14, 2011#

UI is not UX

UI is not UX. This is something still very much worth pointing out. To many in the interactive industries, this is already known, but it is still unknown to many others, and especially those new to our industries. That the two are conflated is easy to understand. Many see UX–User Experience– as another industry buzzword to dismiss out of hand, or as some meaningless marketing jargon not worth paying much attention to. I’ve seen plenty of examples to justify those perspectives, and this is my attempt to change them.
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March 30, 2011#

AddictingGames Re-Brand

This project was not so much a re-brand, as it was the first guided effort at putting definition to the AddictingGames brand, and elevating it to the potential it aspired to. The AG (as we referred to it internally) identity was something that came with the product when it was acquired by Atom Entertainment over six years ago, and apart from a little spit-shine, little had been done to it, including the original “Comic-Sans font” logo. The brand itself, while we all had a sense of it, was never articulated. As our audience grew, and AG staked a claim as one of–if not the–most highly trafficked site in MTVN, it became important to us all, as well as our sponsors, to have a clearly defined brand. Here’s the condensed version:

July 20, 2010#

Shot in the Backup Drive

One question that might come to mind when looking at this site is Where’s all your work? At least, that’s a question worth asking. As an accomplished illustrator, designer, and creative, I should have an abundance of work to show here. The primary reason that I don’t is quite simple; my hard drive failed. But what about your backup drive? you might ask. Well, that also failed. Continue Reading

January 3, 2007#

Client Focus: Hard Rock

Hard Rock Annual 2007

Since late 2000, I’ve worked with Hard Rock on their Web projects, starting with re-designing their existing website, consisting of more than 200 pages, none of which followed any sort of system, template, pattern, or methodology of any sort. No brand focus, no real guidelines to follow, and not to mention the other extraneous Hard Rock properties had to be considered. Continue Reading