I was quite lucky in many respects with in my role as Creative Director for MTV Networks, mainly in the variety of projects I got to work on, including this video. It was made to promote a subscription product for MTVN’s Shockwave.com. The goal was to explain the product through the perspective of an imaginary user, bringing personality, humor, and whimsy to what would typically be a boring infomercial. It was very loosely inspired by the clever in-flight safety video from Virgin America, and the primary voiceover was from the delightful Mo Mellady, who also provided the voice for the character from the older E-surance commercials. (This is the shorter 30-second version edited for pre-rolls.)

Credits:

Jake Barlow – Creative Director, Art Director, Producer

Maisa Morin – Art Director, Illustrator

Josh Jacob – Technical Designer, Animator, Editor

Vincent Carrella – Writer

Mo Mellady – Voiceover, female

Scott Reyns – Voiceover, male

The full-length version: