The brand re-fresh Duncan-Channon was working on included getting Hard Rock back to its musical roots, and they did this by creating promotional collateral and awards to celebrate up and coming artists, big label or independent. Having created the print version of the first Hard Rock Annual, Duncan-Channon brought me back to create a rich-media interactive version, complete with built-in streaming music player.
To say it was a success is an big understatement. Unfortunately, there is no online version available to demo (you’ll need to see the ’07 version, which is still online).